Back in 2019 an ad agency booked me for this fun gig for an internal newsletter for HSBC, they wanted a character for me to design and develop they called Joy. This job was wrapped up by late 2021.

This was the first approved design of Joy, before the final revised one that they used onwards.
They asked me to revised Joy’s style and the overall comic style and other characters as well, they wanted the newsletter to be less cartoony on the looks, and add more of the corporate identity to it, but without losing the fun, and still retain the comic effect.
Some of the layout for the comic strip newsletter I did.
The coolest thing was they made a toy out of Joy.
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