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I had the pleasure of adding life to my friend’s new bakery, he wanted some posters and some merchs as well, so we brainstormed and he came up with this “Sioti” character, which means “youngest brother” in Chinese, which is also the name of his bakery “Sio Tee” since it’s a reflection of himself since he’s the sioti in the family. He then wanted to include their family dogs in the picture, and let me compose each scenario. The bakery’s specialty is the steamed buns or what we Filipinos call “siopao”, hence it’s what Sioti is carrying all through out the images. This is the type of branding I always look forward of doing, simply creating characters, adding stories and scenarios to small business that just simply reflects the owner and his life.